They found you today. Will they find you again?
Stay in touch, so they don't forget!
You finally have a well-designed, professional website that really showcases the capabilities of your business. The business blog on your site is full of interesting, informative material. You are getting a lot of traffic and people are spending time looking around. But all of this isn't generating quite the results you hoped for.
After everything you have done to get the website the way you want it, and to get people to visit your site, the last thing you want is for them to leave without some way for you to keep in touch with them.
They took the time to find and look at your website
So you have to think they have an interest in what you have to offer — but it's pretty common that people do their research in advance, before they are ready to spend their money. Even if they decide then and there to do business with you when the time comes, unless they remember your website address, they may never find their way back to you.
We suggest you start with Email Marketing. You'll be ahead of 80% of your competiton!
Collect their email address, and stay in touch by providing more of what they found interesting on your website, so they remember you.
Of course, most people won't just give you their email address merely because you ask.
Offer them something of value in return. Perhaps an email newsletter with important information they need, money-saving coupons, or special offers.
Once a visitor leaves your website, they're gone, often forever.
Capturing the visitor's name and email address lets you turn these anonymous visitors into contacts, and then you can follow up to turn those contacts into customers.
It's Built In
If you are using our standard Online Business Partner® service, basic email marketing and automation is already built in. You can send an individual email campaign, on a specific date, or a series of messages. For example, you could choose to send messages 3, 30, and 45 days after the visitor signed up for a newsletter.
You can monitor which of your visitors click on which links, and what actions they take on your site, so you can spot the most likely prospects (and fine-tune your messages).
Beyond Basic Automation
The game changer in marketing automation takes it to a whole new level. Automatically adjust your marketing efforts based on what parts of your website your prospects visit. Segment your audience and pay special attention to prospects with the most promise. (Read more, or schedule a call to discuss these options.)